Because now s/he/xe could!
The article strays into sarcasm and parody. Or maybe not. Its getting so hard to tell.
One thing is certain : even in times of austerity the public purse is never strapped for cash for essential diversity & equality virtue signalling propaganda stunts public service information.
Expressing anything other than unequivocal adulation for this venture? Proof that hatred & homophobia are rife and more LGBTQWERTY+ affirming displays are vital & necessary.
Silent about this venture? Proof that these LGBTQWERTY+ affirming displays are universally accepted & embraced.
Checkmate bigots.
https://www.salisburyreview.com/blog/gaily-across-the-zebra-crossing/